Vasky X Botas

About the Client

Botas x Vasky is a collaboration between two Czech footwear icons - the legendary Botas and modern Zlín-based Vasky, a brand reviving local shoemaking tradition. Their limited-edition unisex collection blends timeless craftsmanship with contemporary streetwear aesthetics, targeting young, style-conscious consumers. The brand needed a scalable way to build awareness and drive engagement on TikTok and Instagram.

Challenge

Short-form platforms like TikTok demand a constant stream of fresh, engaging video content. Traditional production is too slow and costly to sustain that volume. The goal was to build a content system that would keep the brand consistently visible, drive organic growth, and support sales without heavy ongoing investment.

Process

We built an automated AI content system for TikTok and Instagram. Short videos present the shoes in urban and lifestyle contexts, optimized with trending audio, text overlays, and clear CTAs. The entire workflow is powered by n8n, which connects all the moving parts - from AI video generation through to scheduled publishing via Buffer and community management via ManyChat, which handles audience interactions with instant, personalized responses.

Result

Botas x Vasky now has a fully functional content engine that runs with minimal manual effort. Consistent AI-generated content maintains organic reach and community engagement, while ManyChat converts interactions into sales opportunities. The system delivers ongoing brand visibility at a fraction of traditional production costs.