Primark
How we helped Primark tell a stronger story through influencer content that actually converts
Primark is a fashion powerhouse known for affordability, trendiness, and mass appeal. But even household names need fresh ways to stay relevant on social media, especially when entering new markets or working with new creators.
That is where we came in
The challenge and our customer journey perspective
Primark partnered with a well-known influencer to create content. Simple on paper, right? But here’s the catch. Most influencer collabs fall short because the content feels staged, disconnected, or overly product-focused
Our mission was to elevate this campaign beyond the expected. Not just nice pictures, but content that moves people through the customer journey from scroll-stopping awareness to deeper consideration and brand affinity
So we zoomed out. Who exactly is seeing this post? What mood do they need to feel? How do we make this carousel or story not just look cool but spark that "Ooooh I want this" moment?
marsmars process
We coordinated the full production with one key focus. Storytelling through lifestyle
- Outfit selection. We worked with the influencer to choose combinations that felt aspirational but wearable. Real people, real closets, real style
- Location scouting. No more white-wall selfies. We chose dynamic city spots that reflected the energy of the clothes and gave the photos real depth
- Creative direction. The goal wasn’t just fashion. It was emotion. We designed each frame to evoke a feeling, not just showcase a product
- Production and project management. Our teammate Zdeněk led the shoot end to end, making sure the result matched both Primark’s brand guidelines and the influencer’s authentic voice
And as always, we mapped the content to the customer journey. The feed posts pulled attention. The stories added behind-the-scenes realness. The CTAs drove traffic to try and buy
The result
Big brand. Big influencer. Big visuals. But with a strategy that made it more than just another collab
- Polished yet authentic social media assets ready for both organic and paid use
- A streamlined production process handled entirely by us
- Influencer content aligned with real moments in the customer journey
The kind of campaign that looks good on Instagram and actually works